Deasign was founded by Axel Bendrik and Erik Göransson in 1999. From the very start, the guiding principle of our business has been to combine strategy and business know-how with creation and communication expertise.

Fast facts

The agency has grown organically together with our clients, and now has a staff of 30 in its offices in  Stockholm and Helsinki. Our creative staff are specialised in id (digital identities and large websites) and online marketing. In our assignments we often tweak the makeup of the creative staff, to find the optimal mix between advertising, design and strategic know-how.

Over the years we have worked with a large number of businesses, in assignments directed at many different target groups. We have vast experience of large id projects in banking and finance (e.g. through sbab and Alecta) as well as a broad range of experience relating to consumer communication (Unilever, Scan) and b2b communication (KPMG).

Clients where we have established long-standing relationships include Unilever, okq8, Bris, Alecta, sbab and Gröna Lund. Take a look at our client list here . 

Satisfied clients.

We are especially proud that no client has left us during the past financial year. And for three consecutive years we have placed in the top three in the industry surveys for Sweden’s Best Agency Award from Resumé Magazine and Agency of the Year from the business daily Dagens Industri. This year we placed first in both competitions.  But of course the ones who know best are our existing clients, so we suggest you contact them.

An easy agency to work with

Simplicity and commitment are fundamental in how we do business. We are an easy agency to work with, which manifests itself in good structuring and planning, well-prepared meetings and presentations, and high levels of accessibility and flexibility.

We keep things simple by working with fixed teams, who know their clients, and through clear internal role allocation, detailed quality assurance and dedicated project and production managers. But most important is probably our commitment. By constantly challenging ourselves, by giving responsibility to the teams and by setting clear, tough demands, we foster high staff commitment levels.

Keeping things simple embodies many other values that for us are obvious – coming to meetings on time, delivering as promised, keeping to budget and always supplying detailed contact reports.

We love digital communication

For us the internet is more than a medium or a choice of channels. It’s everywhere (in 7/11 stores, in your mobile phone, at work, at home) and it contains all the other existing media (tv, radio, books, film, telephone). This places extremely high demands on those of us who work with digital media. The only thing we can be sure of is its constant state of flux. But one clear trend amidst all this change is that the internet is ultimately about people and their situations, needs and problems. This is why analyses of target groups, customer behaviour, trends and the competition are vital to what we do.

For businesses, the internet is an increasingly important channel. Hours spent on internet are in the process of passing hours spent watching the tv. This is where the consumers are. It is now outdated to see the internet as an information channel where businesses post their annual reports and news. We see it primarily as a business channel, where you can earn, or save, money.

This is why we focus our creativity on your business. It might be about improving purchasing processes, conceptualising calculation functions or building loyalty by providing assistance or advice. We believe that if we create something that is useful for your customer, it will result in a profit in the end. Ideas for the internet lie somewhere in the borderland between pr, marketing and business development.

 An application that benefits the customer must be conceptualised to become more attractive, and then be communicated, if people are going to find it. This is why at Deasign
we have gathered people with both advertising and internet backgrounds, who work together in projects. When we build websites, we consider how the marketing will be integrated and when we make advertising we ask ourselves what happens when we have got their interest: Will the flow carry them all the way to completion?

A conscious strategy has been to work with both b2b and b2c clients. We encounter continual synergies and this informs our way of thinking and not getting stuck in old habits. With b2b the decision-making process is more complex, which places even higher demands on credibility and a personal reception on the net. Here the internet shows its strengths as a relation-building channel. Personalised newsletters, event summaries such as “My pages”, tips, expert assistance and self-help functions increase the level of involvement
and raise the threshold that prevents customers from switching to the competition.